You will have a maximum of 10 minutes for your individual presentation. You have to include the following points: 1. The Brand: the rationale behind the branding concept, including the name, brand history/background, and marketing research. 2. Brand characteristics & positioning: brand characteristics concepts and their association with the target audience. 3. Brand Symbolism: the… Continue reading You will have a maximum of 10 minutes for your individual presentation. You have
Category: Marketing : Marketing
This is a list of topics for the individual project. You will need to select one
This is a list of topics for the individual project. You will need to select one of these topics and write a short paper discussing the topic. The paper needs to be approximately 3-4 double spaced pages. You will need to have at least 4 references. Try to identify the competitive advantage of different companies.… Continue reading This is a list of topics for the individual project. You will need to select one