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Your team at Dentsu is working on an exciting project for one of its most high-profile clients, LVMH Moët Hennessy “LVMH” owners of Louis Vuitton. Your agency was hired by LVMH Chief Marketing Officer, Andrea Davey who needs your agency to shape the Louis Vuitton digital marketing strategy for next year and position it well against a growing number of other other luxury competitors.
What the client wants you to do:
Review the online presence for Louis Vuitton, Balenciaga, Chanel and Saint Laurent. What is their current position in the luxury goods market?
Although they are all high fashion brands how do they differentiate themselves?
Who are the Louis Vuitton current consumers as compared to its primary competitors?
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