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Week 9 Text Case Questions: Restructuring and Rebranding Go Hand in Hand at Ogilvy
You are to read the Case: Restructuring and Rebranding Go Hand in Hand at Ogilvy, chapter 10, pages 305-306 and answer the three questions listed.
1. How well does Ogilvy’s restructuring fit the principles of the contingency theory of organizational design? Explain.
2. Where do you see examples of a functional structure and a divisional structure in the redesigned version of Ogilvy?
3. What was Ogilvy’s approach to coordinating functions and divisions in its restructured organization? What other methods of coordination might it use?
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