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This assignment is two parts!
Part one:
In this discussion, reflect on why the right tone and voice are important in online writing, based on the new media best practices and techniques outlined in Chapter 4 of Writing and Editing for Digital Media. Cite an example of an existing campaign that strikes the right tone and voice. Then explain how the use of multimedia elements can help with striking the right tone and voice.
Support your initial post and your peer responses with evidence from the course resources or other reliable sources. Cite your sources according to American Psychological Association (APA) guidelines.
Part Two: (Look at Document below)
Peer Response Guidelines
Respond to at least two of your fellow learners. In your responses, you must do at least one of the following:
Ask an analytical question.
Offer a suggestion.
Elaborate on a particular point.
Provide an alternative opinion supported with research.
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