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Read the case study entitled “How Predictive Analytics Helps Cox Communications Tune in to Customers
https://i.forbesimg.com/forbesinsights/StudyPDFs/SAP-CoxCommunications-Report.pdfhttps://i.forbesimg.com/forbesinsights/StudyPDFs/SAP-CoxCommunications-Report.pdf
Links to an external site.,” then answer the following questions:
What was the goal in the case?
What data did the organization use? How was it gathered? Cleansed?
How were analytics applied? What types of analysis were used?
Was the project a “success”? Why or why not?
How should the success/failure of the project be measured?
What visualizations you would have recommended?
Cases must be written using APA style guide (APA cover sheet, citations/references):
Claims and/or POV supported with evidence (sources) and/or logic
Quality of writing (spelling, grammar, succinct yet thorough)
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