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Prompt: At this point in the course, you have a good understanding of the challenges that Nike faced as it implemented its CSR policy. As you are now aware, the
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company became very proactive in its approach. Once leadership had established a plan, it then became necessary to create “buy in” within all facets of the
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organization.
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Much of your analysis for this milestone will focus on communication strategies. In order for a company to change its culture, all members of the organization
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must understand the vision, believe in it, and adapt behaviors to create a positive working environment.
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For this milestone, you will analyze the strategies Nike employed to create change—focusing on specific examples that were effective as a means of adopting new
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policies.
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As with the other milestones, you will focus on key elements.
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Specifically, the following critical elements must be addressed in your paper:
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1. Description of Nike’s New Approach to CSR
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? Describe all of the key elements related to Nike’s new approach to CSR.
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? Explain how the new approach effected the various departments within the organization.
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2. Description of the Culture Nike Was Trying to Create
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? List key elements related to Nike’s desired culture.
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? Explain the relationship between the desired culture and the new CSR policy.
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3. Communication Strategies to Create “Buy-In” Throughout the Organization
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? Identify key communication and messaging strategies used by Nike to create “buy-in.”
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? Explain the strengths and weaknesses of Nike’s communication strategies.
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4. Scenario Planning and Proactive Measures
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? Outline the ways in which Nike used scenario planning in order to facilitate change.
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? Explain why scenario planning is important as a means of creating change within any company.
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ATTACHED PREVIOUS PAPERS. PLEASE USE DOWUMENT THAT IS TITLED “ENG” TO ASSIST WITH THIS AND THE “USE THIS FORMAT”
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Rubric
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Guidelines for Submission: Your Milestone Three paper must be 8 to 10 pages in length and must be written in APA format. Use double spacing, 12-point Times
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New Roman font, and one-inch margins.
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