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OBJECTIVE: Demonstrate the ability to assess companies not doing well in the market, and offer marketing recommendations based on concepts learned in class to help the business re-brand
150 words minimum
Watch the below video on Subway and discuss why the company has been failing/losing money, how it plans to turn business around, and in your opinion, what marketing concepts from class could/should be considered to turn business around. What marketing concepts could be of value for a new marketing strategy to help Subway? Remember to think critically, be reflective, demonstrate understanding course concepts, and can apply them to real-life scenarios such as Subway. I also encourage you to reference and/or compare other companies during your responses to your peers. Again, be reflective by providing examples.
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