MUST REFERENCE BOOK: Andrews, J. & Shimp, T. (2018). Advertising, Promotions a

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MUST REFERENCE BOOK: Andrews, J. & Shimp, T. (2018). Advertising, Promotions and other aspects of Integrated Marketing Communications (10th edition). Cengage Publishing, Boston, MA.
There are three general strategies (1. Changing Beliefs, 2. Altering Outcome Evaluations, 3. Introducing a new outcome into the evalution process) for changing consumer attitudes, as indicated in Andrews and Shimp, 2018.
Explain each strategy using for illustrations, consumer attitudes toward a fast food chain of your choice (some examples are Mc Donald’s, Burger King, KFC, Taco Bell, Wendy’s, Chick-fil-a, PDQ, Checkers, Sonic, Steak-n-Shake, Arby’s) USE ONE OF THESE
Your white paper submission must be completed utilizing the APA referencing methodology, must contain 500-800 words doubled spaced typewritten, times new roman 12 point font of content (500 words minimum is 2 pages). You will utilize the definitions of the 3 general strategies for changing consumer attitudes as indicated in Andrews and Shimp, 2018, however it is your decision as to the type of fast food chain. Their are three general strategies (1. Changing Beliefs, 2. Altering Outcome Evaluations, 3. Introducing a new outcome into the evalution process) for changing consumer attitudes, as indicated in Andrews and Shimp, 2018. Explain each strategy using for illustrations, consumer attitudes toward a fast food chain of your choice (some examples are Mc Donald’s, Burger King, KFC, Taco Bell, Wendy’s, Chick-fil-a, PDQ, Checkers, Sonic, Steak-n-Shake, Arby’s, Pollo Tropical, etc…..)
This assignment is due as noted in your canvas shell.
Your white paper submission must be completed utilizing the APA referencing methodology, must contain 500-800 words doubled spaced typewritten, times new roman 12 point font of content (500 words minimum is 2 pages). You will utilize the definitions of the 3 general strategies for changing consumer attitudes as indicated in Andrews and Shimp, 2018, however it is your decision as to the type of fast food chain.

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