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Main Elements of Final Product
A written public relations plan comprising:
Situational analysis
Audience research
Strategic goals
Key messages
Recommended tactics
Implementation
Evaluation
A client presentation comprising:
Plan overview
Rationale for adopting plan
Mechanism for client feedback
Milestones
This is Milestone 1:
Research Topic and Annotated Bibliography
You will submit the topic of your final project and an annotated bibliography of sources that will support your development of the final product (public relations campaign plan). At this stage, the topic can be broad, but should include the basic who, what, where, when and why of your final product, as much as possible. The annotated bibliography should contain at least six sources, and follow these guidelines.
Use document uploasded to complete this assignment.
Use this link to follow correct guidlines for this Annotated Bibliography
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