Too Tired? Too Anxious? Need More Time? We’ve got your back.
Imagine you work in the marketing department of a medium-size outdoor apparel company. Your manager says that your marketing plan is to “sell to everyone.”
Prompt
Write a short one paragraph
describing how segmentation could make your marketing efforts more effective. In your response to your manager, provide at least one specific example of how using segmentation could more effectively reach customers. In addition, describe at least two specific action steps you would suggest taking to effectively segment your customers.
Too Tired? Too Anxious? Need More Time? We’ve got your back.