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I included an outline below, however, my professor said it sounds like more of a book report versus a strategic analysis. She wants this report “more strategic in nature.” The following things need to be included.
-Look at both companies’ strategies for growth.
-Are they planning to go international?
-Do they have an international presence?
-Are they planning on making changes in products?
research a current issue in the field of strategic competitiveness. Choose at least two companies from the same industry and discuss their successful competitive strategies. Include SWOT or PESTEL analyses in your research. Summarize your findings in a fifteen-page (minimum) report. The paper must be professionally prepared using 12 pt. font and include a title page and a reference page using the APA style format. You should select a minimum of twelve sources for your report. Sources may come from peer-reviewed magazines, books, and some online resources. References like Wikipedia.com, Yahoo.com/financial, etc. will not be accepted. Resources available in the South College Library include periodicals, electronic books, and electronic databases. We strongly encourage you to use EBSCO Business Database and South College Library Business Resources on the Web.
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