Too Tired? Too Anxious? Need More Time? We’ve got your back.
Devise a viable strategy for an organisation, which takes account of the reality of strategic decision making and makes appropriate recommendations
Learning Outcomes:
1 Knowledge and Understanding: Question the nature of management and strategy and their competitive and institutional context
2 Knowledge and Understanding: Debate the strength and limitation of strategic analysis and how it fits into the overall strategic process
3 Intellectual, practical, affective and transferrable skills: Assess the relevance of different theoretical frameworks in the field of management and strategy
4 Intellectual, practical, affective and transferrable skills: Devise a viable strategy for an organisation which takes account of the reality of strategic decision making and make appropriate recommendations
Your strategic plan should be written in report style. Your audience is the management team/board of the organisation. Your aim is to “provide the data and argument in support of a strategy for… [an] organisation” (Johnson et al., 2014, p. 521). Please choose a non-diversified business (one industry only, e.g., Clarks Shoes) or business unit of a corporation (e.g., BT Consumer, rather than BT Group; Unilever Foods, rather than Unilever). Focusing on a single country or region is highly recommended
Too Tired? Too Anxious? Need More Time? We’ve got your back.