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Conduct a comprehensive analysis of the “Share a Coke” social media campaign
a)Background/context/rationale. Contextualize the campaign-Why was it created, what was its
purpose, who created it? What was its purpose?
b) Campaign details. Describe the main features of the campaign, drawing on some specific
examples: posts, advertisements, videos, memes etc.
c) Users and impact. Discuss the impact the campaign had, its main audiences.
d) Evaluate strategic aspects. What strategies contributed to the campaign’s success (or lack of it)?
What made it “stick” and “spread,” to use terms described in Week 2? Conversely, what were
some weaknesses? What could the campaign have done better?
e) Significance and key issues. What can social media creators, or users, learn from this specific
campaign? You can also include recommendations for strengthening the campaign, discuss
ethical challenges etc
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