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case :
Starbucks, 2022. About Us. [Online] Available at: https://www.starbucks.com/about-us/ [Accessed 13th December 2022]Starbucks, 2022. About Us. [Online] Available at: https://www.starbucks.com/about-us/ [Accessed 13th December 2022]
Assessment 1 (80% weighting)-Starbucks Corporation
Case study based individual coursework with a word guideline of 4,000 words- (24 references-32 references)
Question One: Sources of Competitive Advantage and its relevance to management
Critically review the theories of competitive advantage and evaluate their relevance to management. Discuss how such theories could inform Starbucks senior management in their quest to gain sustainable competitive advantage.
Question Two: Firm’s strategy and strategic position
Drawing from relevant literature, critically discuss how the above statements from Starbucks Corporation align with the firm’s resources and capabilities. [50 marks]Question One: Sources of Competitive Advantage and its relevance to management
Assessment 2 -Individual Poster Individual Poster (1000 words)-(7-10 references)
Identification of trends within the ‘coffee business’ industry which you consider are to be key drivers for change for Starbucks Corporation and why?
Are there other megatrends that might be important for Starbucks Corporation?
Construct (5 or 10 year) scenarios for Starbucks Corporation.
Using the identification of megatrends and / or scenarios consider the potential impact of future environmental forces on Starbucks Corporation’s business in terms of both threats and opportunities.
Use words and images to present the message clearly. You may use complete sentences, bullet points or diagrams but be prepared to present / discuss your analysis with your audience. Your poster should also include your key references / sources.
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