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Based on this video : •H.W. : Video Case Analysis – Business strategy at Bugatti
Identify and characterize the competitive strategy in use at Bugatti
Identify KSFs in the super car segment of the auto manufacturing industry
Determine, in detail, the sources of advantage (use the VRIO framework) in use at Bugatti and whether they are oriented to cost leadership or differentiation
Determine the competitive scope in use at Bugatti. In the event that you identify a narrow approach to segmenting identify the dimensions by which Bugatti segments its market and who it targets.
Given what you have identified does it appear that Bugatti enjoys a sustainable competitive advantage? If so, why? Or, why not?
In your response, be sure to identify barriers to imitation, market location, and market timing tactics to the extent necessary.
Should Bugatti diversify its operations? Why? Why not?
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