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3.3. Keystone Library Assignment /Case Study Analysis-
Harvard Business Publishing –
Apple Watch: Managing Innovation Resistance
Write a minimum 2-page paper summarizing the case and answering the questions (below).
-which innovation characteristics could Apple use to manage resistance to Apple Watch?
-What are the consumer characteristics that Apple needs to work on to overcome resistance to its smart watch?
You will have to purchase the case, It’s USD $4.25 https://hbsp.harvard.edu/import/1039115
Use APA 7 Format and list all your references.
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