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Read the case study and review links above. Then provide answers to the questions below:
1. Is it ethical to sell a product that is, at best, only mildly effective?
2. Is the advertising of Fair & Lovely demeaning to women or or is it promoting the fairness cream in a way not too dissimilar from how most cosmetics are promoted?
3. In light of AIDWA’s charges, how would you suggest Fair & Lovely promote their product? Discuss. Would your response be different if Unilever continues to use “fairness” as a theme of their promotion?
4. Propose a promotion/marketing program that will counter all the arguments and charges against Fair & Lovely and be an effective program.
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